Narrative and the fat man
The images below represent a series of signs put up on a public billboard. They contained a wonderful narrative that encouraged action to be taken. See if you can guess the subtle message they were conveying:
What I like about this story is that the narrative is embedded in a socially unacceptable outcome. Not a distressing socially unacceptable outcome, like feeding a puppy through a blender but an awkward and gross outcome, like Tony Abbott in speedos.
A clever narrative will capture people’s attention and prompt them to take action without them having to be told.